KICKS enhances customer experience with Kustom’s modular checkout
Beauty retailer KICKS levels up shipping with Kustom
Retailer
KICKS
Business focus
Beauty retailer
Location
Scandinavia
Kustom solution
Kustom Shipping Assistant
KICKS, Scandinavia’s leading beauty retailer, is known for its 25,000+ product selection from top brands like MAC, Urban Decay, and Anastasia. But beauty isn’t just about the products—it’s about the full shopping experience, including fast, flexible, and seamless delivery.
With Kustom’s modular checkout, KICKS transformed its shipping process, offering real-time shipping updates, improved delivery options, and a frictionless checkout experience.
Shipping frustrations drive cart abandonment
No matter how great a product lineup, poor shipping experiences can break the customer journey. 77% of shoppers abandon their carts due to slow delivery, high costs, or limited choices, and 58% won’t return to a retailer with unsatisfactory shipping options.
KICKS needed a solution that could integrate quickly, provide more shipping choices, and enhance the customer experience—without creating an administrative headache.
"With Kustom, delivery is now easier, faster, and more attractive for our customers—giving us a competitive edge in the Nordic beauty market."
— Yousef Rouholamin, Development Lead at KICKS
Kustom’s modular checkout for full shipping control
KICKS was already using Kustom checkout to streamline payments. With its modular checkout feature, KICKS was able to instantly integrate real-time shipping options and seamlessly connect with multiple TMS partners.
Kustom’s checkout enabled KICKS to:
- Display real-time shipping options within the checkout i-frame
- Integrate new shipping carriers in minutes instead of days
- Give customers full control over delivery speed, method, and tracking
- Minimize admin work with a single, unified payment and shipping system
"Kustom’s shipping solution was a low-effort, high-impact upgrade. We could roll out new delivery options instantly and keep the checkout experience smooth. The integration was seamless and required minimal effort from our team."
— Yousef Rouholamin, Development Lead at KICKS
Higher conversion, more sales & faster shipping setup
Since implementing Kustom’s checkout, KICKS has seen major improvements.
With these efficiencies, KICKS’ team can now focus on enhancing their website, optimizing the customer journey, and staying ahead of market demands.
12%
increase in new customer conversions
5%
increase in returning customer conversions
40
hours saved per carrier integration (now takes just 5 minutes!)
3%
additional sales from cross-sell offers in the post-purchase flow
Full Control, seamless integration & faster scaling
Kustom’s checkout isn’t just a checkout solution—it’s a growth tool. With flexible UX modules and the ability to integrate 11 different TMS partners, retailers like KICKS can:
- Offer better shipping choices instantly
- Stay competitive in a fast-changing market
- Eliminate costly and time-consuming integrations